HIGH ON LIFE

Boutique Hotels On The Emerge

Boutique Hotels On The Emerge

The past 5 years have seen a major shift in the ever-growing hospitality industry, a shift in the favor of Boutique hotels as compared to traditional hotels. This is expected to continue through several more years to come. You must be wondering what the term ‘boutique hotel’ means. It’s a term that was first used in the early ’80s by Steve Rubell when describing his Morgans Hotel on Madison Ave, NY. Off late the concept flirts with lifestyle, experiences, individuality & design

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The past 5 years have seen a major shift in the ever-growing hospitality industry, a shift in the favor of Boutique hotels as compared to traditional hotels. This is expected to continue through several more years to come. You must be wondering what the term ‘boutique hotel’ means. It’s a term that was first used in the early ’80s by Steve Rubell when describing his Morgans Hotel on Madison Ave, NY. Off late the concept flirts with lifestyle, experiences, individuality & design

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There are many reasons why boutique hotels are outshining their traditional counterparts, a few of them being:

 

1. Service that makes you feel like royalty

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One of the most important factors, a more personalized service is a constant feature of boutique properties. The owners stand by that this is what makes the subcategory stand out as compared to other hotels providing similar accommodation on a larger scale. Attention and personalization to individual details is highly valued. Not making each visitor feel like the part of a crowd, but special and unique will be a challenge for larger brands in this genre

 

2. Contemporary design & décor

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Contemporary. The word seems to be everywhere! It has also caught on in the hotel design world. Boutique hotels focus on interior and design, setting themselves apart from the often bland, standardized hotel rooms found in major chains. Some of the smarter big brand hotel chains are noticing this, and bringing variety in style to their own design plans. Rooftop spaces are rapidly growing in popularity, while cool networking and co-working areas are increasingly being used to attract travelers for whom business and pleasure are not mutually exclusive.

 

3. Breathtaking locations

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Boutiques tend to be in beautiful, picturesque and convenient locations in the city, often the most avant-garde or trendy areas of the city. As a contrast, in resort destinations, boutiques are generally situated in beautiful and convenient, but deliberately not in convenient locations to maintain the “off the beaten track” vibe, giving a greater intimacy and feeling of adventure, while encouraging interaction with the local community & elements of nature. Meanwhile, the remoteness of resort boutiques doesn’t detract from the levels of luxury and comfort enjoyed by guests, it often adds to it.

 

4. Everlasting experiences

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Creating an everlasting experience is the end objective of every boutique hotel. The potential for up-scaling the experience of a stay is an important and prominent feature. One notable hotel trend is the targeting of specific customers fitting in a niche, for example eco, wellness, design, spa, detox, while others focus on providing accommodation to visitors in a particular demographic. A bespoke and personalised service is thus enabled by this kind of niche marketing.

 

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